Creative director & lead designer. A hands-on, multi-disciplined role, reporting to the board of directors. I provided graphics team management and mentoring, branding project scoping, research and development, design of visual strategies encompassing print and digital, as well as physical environment design (exhibition stands & retail outfitting).
In the course of the overall project I was assisted by 2 senior and 2 junior graphic designers. All of the project imagery below was designed and executed by myself for the purpose of this presentation, except for the Aspen Pumps Group logo itself, which was designed by a former designer at the company.