Hackett London is a premium menswear brand founded in 1983 by Jeremy Hackett. The brand has an iconic British feel with a tone of voice that combines sophistication with a British sense of humour.

Operating in the retail and wholesale market, the brand produces 2 seasonal collections per year (Spring/Summer & Autumn/Winter). Collection campaigns are devised by the Creative director and Marketing Director. A theme is followed from the clothing lines through the global collection shows, look books, brochure and into global lifestyle magazine editorials, advertising and social content.

Over the course of 10 years, as senior graphic designer, I provided Hackett London with graphic development of several key areas of their customer facing marketing campaign materials (Typography, look books, brochures, OOH advertising, print adverts, collection shows), as well as corporate presentations, training program, and digital assets.

The management team at Hackett were very appreciative of my design contribution to the brand, and allowed me to explore the graphic language of a British premium brand. It makes me proud to see my design work still in use on Hackett merchandise.

For much of my time with Hackett, I produced the seasonal look books. Each had a theme that reflected the season’s collection. As well as look books I also produced ad hoc books for special presentations, and OOH advertising.

The vast majority of design, within the Hackett language, is conducted by pairing minimal amounts of text with photography. The seasonal collection photos were king, so I had few opportunities to express my love of typography and lettering, and when I did, it was always within the bounds of the brand tone of voice.

I was also instrumental in the development of several digital brand presentations used by the CEO and the Marketing Director as well as specialist collection tools such as the seasonal line books, HTML emails, web banners and online ads.